Apple may name its Apple Car project as Project Titan. According to a renowned leaker, the research team at the company plans to utilize a significant volume of titanium alloy in its design, and commission Foxconn, a long-term OEM of iPhones, to assemble and manufacture the vehicle, with the iPhone itself being used as the car key. Apple Car is expected to be priced at no less than US$100K, and will be announced in 2025 for the high-end EV market.
Apple is recently rumored to be downsizing its Apple Car team and allocating the relevant personnel to various projects of Project Titan, though leakers have said that the tech giant is still fully involved in its EV development.
It is rumored that Apple will be establishing an EV partnership with auto manufacturers such as Toyota, Lexus, Hyundai, and Kia, while renowned leaker LeaksApplePro has pointed out that the company may commission Foxconn, a long-term partner OEM of iPhone, to assemble and manufacture the Apple Car. The Apple Car is expected to be announced at the end of 2024 or 2025, though the actual time of its launch may be inconsistent to the time of announcement and mass production.
Industry insiders commented that Apple will not release affordable EVs, and will instead position Apple Car at the high-end EV market with a price tag of no less than US$100K in order to compete with Tesla’s Model S. Bringing additional selling points to the EV market during 2025, the Apple Car will be adopted with more high performance metal materials such as titanium alloy, and using iPhone as the car key. The Car Key function is now applicable on several models of BMW, Genesis, and Kia.
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