Lincoln’s new MKZ Hybrid – the fuel-efficient luxury car in America – will be a standout in the marketplace for another unique distinction when it goes on sale this fall: It will be priced the same as its conventional gas sibling.
“Lincoln is about delivering luxury standard,” said John Felice, general manager, Ford and Lincoln Marketing. “Whether it’s our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value.”
When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid’s nearest competitor.
Lincolnis the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.
The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand’s philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.
2011 Lincoln MKZ Hybrid redefines future of American luxury
The new 2011 Lincoln MKZ Hybrid is a game-changing vehicle that offers modern car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a hybrid vehicle at an amazing price.
Building on Ford’s reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company’s second-generation hybrid technology – the 2.5-liter Atkinson-cycle
I-4 hybrid engine – named one of Ward’s 2010 “10 Best Engines.” The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.
The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.
