IKEA to Sell Solar Modules, Distributed Market Opportunities Takeoff
IKEA plans to extend the business model to the entire Europe within a short period of time, which shows that roof-top market has become the mainstream in Europe. As indicated by the European Photovoltaic Industry Association’s data, 53% of the solar panels in the European market have been used on residential and commercial areas in 2012, while 58% of the market demand in UK came from residential and commercial market. Moreover, subsidies to ground-mounted projects are likely to be ceased. In EU PVSEC this year, many companies have proposed self-consumption solar solutions, which shows that PV distributed markets have become the mainstream in Europe.